The Swedish Ice Hockey Association

The Swedish Ice Hockey Association has one goal: to make Ice Hockey Swedens most engaging sport. An ambition that has resulted in a lot of great and engaging projects and initiatives. And it also resulted in a very varied visual expression. The association, the national team and Swedish Ice Hockey as a whole needed a new visual expression, that could be applied and varied through all touch points, but still gave a cohesive brand experience.

Year: 2020
Role: Design Lead
Agency: Oh My
Involvement: Branding, Design System, Animation System, Type Design, Strategy.